Winning Content by Leen Jones » Audit and Analysis

Rhetoric Gets Relevant

Colleen — Wed, 07 Apr 2010 02:56:33 +0000

Rhetoric applies to us now more than ever, but it’s often left to academics or pundits to discuss. A new peer-reviewed journal is trying to [...]

Content Analysis: From Inventory to Insight

Colleen — Wed, 24 Mar 2010 14:20:55 +0000

This week, I had the pleasure of speaking at Content Strategy New England about content analysis—the tough but critical first step in a [...]

The Myth of Data-Driven Decisions

Colleen — Tue, 16 Mar 2010 13:46:36 +0000

Long ago, when I worked as a webmaster for CDC, I tired of noisy arguments about the website. So, I turned to data. [...]

Analytics Help Answer Content Questions

Colleen — Fri, 05 Feb 2010 18:46:02 +0000

Jeff Chasin

I recently talked analytics with Jeff Chasin, a sharp web analyst contracting for IBM and member of Atlanta [...]

Analyze Your Content. Be Really Great.

Colleen — Wed, 16 Dec 2009 08:03:37 +0000

Content for most organizations is a challenge, if not a problem. Solving a problem starts with understanding it. How? By analyzing it. I like Steve [...]