Rhetoric Gets Relevant
Rhetoric applies to us now more than ever, but it’s often left to academics or pundits to discuss. A new peer-reviewed journal is trying to [...]
I'm Colleen "Leen" Jones of Atlanta, GA. Here, I blog about content & influence. I'm writing a book called Clout. Want to work together? Visit Content Science. More
Archive for 'Audit and Analysis'
Content Analysis: From Inventory to Insight
This week, I had the pleasure of speaking at Content Strategy New England about content analysis—the tough but critical first step in a [...]
The Myth of Data-Driven Decisions
Long ago, when I worked as a webmaster for CDC, I tired of noisy arguments about the website. So, I turned to data. [...]
Analytics Help Answer Content Questions
Jeff Chasin
I recently talked analytics with Jeff Chasin, a sharp web analyst contracting for IBM and member of Atlanta [...]
Analyze Your Content. Be Really Great.
Content for most organizations is a challenge, if not a problem. Solving a problem starts with understanding it. How? By analyzing it. I like Steve [...]
