Archive for 'Audit and Analysis'
Rhetoric Gets Relevant

Rhetoric Gets Relevant

Posted April 6th, 2010 | By Colleen | Categories: Audit and Analysis, Rhetoric | No Comments

Rhetoric applies to us now more than ever, but it’s often left to academics or pundits to discuss.  A new peer-reviewed journal is trying to [...]

Content Analysis: From Inventory to Insight

Content Analysis: From Inventory to Insight

Posted March 24th, 2010 | By Colleen | Categories: Audit and Analysis, Content Strategy, Examples, Persuasion and Influence, Research | 2 Comments

This week, I had the pleasure of speaking at Content Strategy New England about content analysis—the tough but critical first step in a [...]

The Myth of Data-Driven Decisions

The Myth of Data-Driven Decisions

Posted March 16th, 2010 | By Colleen | Categories: Audit and Analysis, Content Strategy, Essays, Research, Trends, User / Customer Experience | 3 Comments

Long ago, when I worked as a webmaster for CDC, I tired of noisy arguments about the website. So, I turned to data. [...]

Analytics Help Answer Content Questions

Analytics Help Answer Content Questions

Posted February 5th, 2010 | By Colleen | Categories: Audit and Analysis, Content Strategy, Interviews | 1 Comment

Jeff Chasin

I recently talked analytics with Jeff Chasin, a sharp web analyst contracting for IBM and member of Atlanta [...]

Analyze Your Content. Be Really Great.

Posted December 16th, 2009 | By Colleen | Categories: Audit and Analysis, Content Strategy, User / Customer Experience | No Comments

Content for most organizations is a challenge, if not a problem. Solving a problem starts with understanding it. How? By analyzing it. I like Steve [...]