Archive for 'Audit and Analysis'
Analytics Help Answer Content Questions

Analytics Help Answer Content Questions

Posted February 5th, 2010 | By Colleen | Categories: Audit and Analysis, Content Strategy, Interviews | No Comments

I recently talked analytics with Jeff Chasin, a sharp web analyst contracting for IBM and member of Atlanta Content Strategy. He kindly let me share some of our conversation.
How Do [...]

Analyze Your Content. Be Really Great.

Posted December 16th, 2009 | By Colleen | Categories: Audit and Analysis, Content Strategy, User / Customer Experience | No Comments

Content for most organizations is a challenge, if not a problem. Solving a problem starts with understanding it. How? By analyzing it. I like Steve Jobs’ take on analysis as [...]

TONIGHT – Book Chat with Atlanta Content Strategy

TONIGHT – Book Chat with Atlanta Content Strategy

Posted December 8th, 2009 | By Colleen | Categories: Audit and Analysis, Content Strategy, Happenings, Marketing, Writing | No Comments

Reading Content Strategy for the Web? Itching to talk about it? Well, now you can with Atlanta Content Strategy.
Join us for the last event of 2009, where we’ll eat, drink, [...]