Winning Content by Leen Jones

The ancient Greeks got some things very right. Elizabeth Gilbert, author of Eat, Pray, Love, reintroduced the Greek muse into our modern concept of creativity during a brilliant TED talk. [...]

Read (or watch or listen to) your content before you let users test it. You might think, “Isn’t that obvious?” Probably. But when we’re busy, it’s easy to skip this [...]

Jeff MacIntyre, a leading content strategist hailing from New York, will guide Atlanta Content Strategy on an in-depth tour of editorial strategy. Jeff will explain how editorial strategy solves the [...]

I recently talked analytics with Jeff Chasin, a sharp web analyst contracting for IBM and member of Atlanta Content Strategy. He kindly let me share some of our conversation.
How Do [...]

Content strategy consultant Margot Bloomstein will travel from Boston to tell Atlanta Content Strategy exactly what this Thursday. I recently asked Margot about two of my favorite things: content strategy [...]

References. They’re not just something your 5th grade teacher required in your report about snails. References show respect of other people’s intellectual property. And, in an age when anyone can [...]

2009 was a very good year for the consultancy I co-founded, threebrick. To best prepare for 2010, we made some tough but exciting decisions to better serve interactive in the [...]

Content for most organizations is a challenge, if not a problem. Solving a problem starts with understanding it. How? By analyzing it. I like Steve Jobs’ take on analysis as [...]

Yesterday, dedicated members of Atlanta Content Strategy braved the cold wind and rain to talk about Content Strategy for the Web at Ignition Alley. Below are the slides that sparked [...]

Reading Content Strategy for the Web? Itching to talk about it? Well, now you can with Atlanta Content Strategy.
Join us for the last event of 2009, where we’ll eat, drink, [...]