Archive for 'Content Strategy'
Spreading the Word About Content Strategy

Spreading the Word About Content Strategy

Posted August 27th, 2010 | By Colleen | Categories: Content Strategy, Happenings, User / Customer Experience | 1 Comment

This month brought two lovely opportunities to introduce some awesome people to content strategy.

Digital Strategy Panel for StartUp Chicks

I joined a panel of experts [...]

Your Thoughts on Book Titles, Influence, & More

Your Thoughts on Book Titles, Influence, & More

Posted August 7th, 2010 | By Colleen | Categories: Clout, Content Strategy, Persuasion and Influence, Trends, Writing | No Comments

Several weeks ago, I asked you about a book title. More than 130 of you responded within just few days. Your insights were thoughtful, smart, [...]

Definitions of Rhetoric: A Spectrum

Definitions of Rhetoric: A Spectrum

Posted August 7th, 2010 | By Colleen | Categories: Marketing, Rhetoric, Writing | No Comments

Rhetoric, to me, captures the art of influencing change. But what is rhetoric, exactly? From witty to lofty to practical,  these definitions answer that question [...]

Coming Soon! A Content Strategy Webinar

Coming Soon! A Content Strategy Webinar

Posted August 3rd, 2010 | By Colleen | Categories: Content Strategy, Happenings | No Comments

I’m happy to share that TAG (Technology Association of Georgia) is hosting a webinar about content strategy—and invited me to present.

I’m impressed that [...]

Writing a Book Is a Great Excuse to Buy Books

Writing a Book Is a Great Excuse to Buy Books

Posted July 28th, 2010 | By Colleen | Categories: Books, Clout, Persuasion and Influence, Writing | 1 Comment

I’m milking that excuse for all it’s worth! Here’s my take on two recent reads while writing Clout.

Audience, Relevance, and Search
I [...]

InfluencERS vs Influence (Or, a Clue to Clout)

InfluencERS vs Influence (Or, a Clue to Clout)

Posted July 10th, 2010 | By Colleen | Categories: Clout, Content Strategy, Essays, Marketing, Persuasion and Influence, Psychology, Rhetoric | 1 Comment

Fast Company just launched The Influence Project, which kicked up some controversy. The gist is Fast Company is forming a quantitative influence metric [...]

Letting Go of the Design

Letting Go of the Design

Posted July 1st, 2010 | By Colleen | Categories: Content Strategy, Interaction Design | No Comments

That could have been the title of Khoi Vinh’s presentation for Web Design 2010.  In telling the story of how he, as the [...]

Curation Isn’t a Shortcut

Curation Isn’t a Shortcut

Posted June 23rd, 2010 | By Colleen | Categories: Content Strategy, Trends | 1 Comment

Is curation king? I don’t know about that, but I do know this: Curation is not a magic pill to cure your content [...]

Proof: Twitter Is More Publication Than Conversation

Proof: Twitter Is More Publication Than Conversation

Posted June 13th, 2010 | By Colleen | Categories: Content Strategy, Persuasion and Influence, Research, Trends | 1 Comment

On Twitter, most people aren’t conversing or creating. They’re following and reading what a few prolific people share. Here’s the proof.

NOBODY TWEETS

Harvard Business Review highlighted [...]

Dos & Don’ts for Starting a Content Strategy Meetup

Dos & Don’ts for Starting a Content Strategy Meetup

Posted May 21st, 2010 | By Colleen | Categories: Content Strategy | 1 Comment

Starting a content strategy meetup? Excellent. As the founder of Atlanta Content Strategy, sometimes I’m asked how I kicked it off and keep [...]