Winning Content by Leen Jones

This month brought two lovely opportunities to introduce some awesome people to content strategy.

Digital Strategy Panel for StartUp Chicks

I joined a panel of experts [...]

Several weeks ago, I asked you about a book title. More than 130 of you responded within just few days. Your insights were thoughtful, smart, [...]

Rhetoric, to me, captures the art of influencing change. But what is rhetoric, exactly? From witty to lofty to practical,  these definitions answer that question [...]

I’m happy to share that TAG (Technology Association of Georgia) is hosting a webinar about content strategy—and invited me to present.

I’m impressed that [...]

I’m milking that excuse for all it’s worth! Here’s my take on two recent reads while writing Clout.

Audience, Relevance, and Search
I [...]

Fast Company just launched The Influence Project, which kicked up some controversy. The gist is Fast Company is forming a quantitative influence metric [...]

That could have been the title of Khoi Vinh’s presentation for Web Design 2010.  In telling the story of how he, as the [...]

Is curation king? I don’t know about that, but I do know this: Curation is not a magic pill to cure your content [...]

On Twitter, most people aren’t conversing or creating. They’re following and reading what a few prolific people share. Here’s the proof.

NOBODY TWEETS

Harvard Business Review highlighted [...]

Starting a content strategy meetup? Excellent. As the founder of Atlanta Content Strategy, sometimes I’m asked how I kicked it off and keep [...]