Winning Content by Leen Jones

Several weeks ago, I asked you about a book title. More than 130 of you responded within just few days. Your insights were thoughtful, smart, [...]

I’m milking that excuse for all it’s worth! Here’s my take on two recent reads while writing Clout.

Audience, Relevance, and Search
I [...]

Fast Company just launched The Influence Project, which kicked up some controversy. The gist is Fast Company is forming a quantitative influence metric [...]

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1. Influence or pull

2. A book I’m writing

Yep, I’m writing a book! My goal? To blend persuasion research and theory into [...]

What makes our performance great? It’s not talent. Or inspiration. It’s lots of practice. And not just any practice—intentional practice. The kind that [...]

Yesterday, dedicated members of Atlanta Content Strategy braved the cold wind and rain to talk about Content Strategy for the Web at

If you like to keep insightful nonfiction on your reading list, consider adding How We Decide. It’s the best explanation of making decisions that [...]

That’s one of my favorite quotes from Content Strategy for the Web by Kristina Halvorson. Do I hate design? No. But I don’t hate [...]

Remember that insightful interview with Nick Sabadosh about mobile persuasion in the health space? Well, the much-anticipated book Texting 4 Health—with Nick’s chapter [...]

Mobile technology has amazing potential as a persuasive medium for business, public health, and more. B.J. Fogg astutely predicted that mobile technology would [...]