Archive for the ‘Metaphor’ Category

10 Recipes for Persuasive Content

Thursday, December 4th, 2008

My latest column for UXMatters offers 10 practical tips, or recipes, to help anyone who touches content bake in some influential goodness. Check out 10 Recipes for Persuasive Content.

One tip is to create a distinctive tone. Bliss is one of my favorite examples.

One tip is to create a distinctive tone. Bliss is one of my favorite examples.

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Posted in Content Strategy, Emotion, Metaphor, Persuasion and Influence, User Experience, Voice, Writing | No Comments »

What’s Happening: More on Metaphor and Content Strategy Panel

Friday, October 24th, 2008

It’s been a BUSY couple of weeks!  

  • My latest UXMatters column shares more on metaphor: The Magic of Metaphor.  So far it’s getting some interesting comments.  May the conversation continue!   

    Content about MobileMe draws on a container metaphor. For more, see my UXMatters column.

    Content about MobileMe draws on a container metaphor. For more, see my UXMatters column.

 

  • On Wednesday we held an AWESOME panel for CHI*Atlanta entitled Content Strategy: From Losing to Winning Content. Nearly 70 people attended to hear Conal Byrne of HowStuffWorks, Richard Sheffield of UPS, David Forbes of AT&T, and Kristina Halvorson of Brain Traffic.  Huge thanks to them and to all who attended. The mix of perspectives was fascinating and inspiring.  We also enjoyed a sneak preview of Kristina’s effort to define the discipline.  What a treat!  I’ll share the slides soon.

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Posted in Content Strategy, Marketing, Metaphor, Persuasion and Influence, Psychology, User Experience, Writing | No Comments »