My latest column for UXMatters offers 10 practical tips, or recipes, to help anyone who touches content bake in some influential goodness. Check out 10 Recipes for Persuasive Content.

One tip is to create a distinctive tone. Bliss is one of my favorite examples.

Tags: Content Strategy, influential content, interactive persuasion, persuasive content

This entry was posted on Thursday, December 4th, 2008 at 9:36 am and is filed under Content Strategy, Emotion, Metaphor, Persuasion and Influence, User Experience, Voice, Writing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.