Winning Content by Leen Jones

I’m milking that excuse for all it’s worth! Here’s my take on two recent reads while writing Clout.

Audience, Relevance, and Search
I [...]

Fast Company just launched The Influence Project, which kicked up some controversy. The gist is Fast Company is forming a quantitative influence metric [...]

That could have been the title of Khoi Vinh’s presentation for Web Design 2010.  In telling the story of how he, as the [...]

Is curation king? I don’t know about that, but I do know this: Curation is not a magic pill to cure your content [...]

On Twitter, most people aren’t conversing or creating. They’re following and reading what a few prolific people share. Here’s the proof.

NOBODY TWEETS

Harvard Business Review highlighted [...]

Starting a content strategy meetup? Excellent. As the founder of Atlanta Content Strategy, sometimes I’m asked how I kicked it off and keep [...]

Check out these blogs that recently caught my eye—and my brain.

Content-ment
Clinton Forry gives funny and clever insights into content strategy. Find thoughts on [...]

(klout)
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1. Influence or pull

2. A book I’m writing

Yep, I’m writing a book! My goal? To blend persuasion research and theory into [...]

What makes our performance great? It’s not talent. Or inspiration. It’s lots of practice. And not just any practice—intentional practice. The kind that [...]

At the historic Content Strategy Forum 2010, smart people from around the world gathered to share their content insights. Many discussions ended with,”How [...]