Content Analysis: From Inventory to Insight

This week, I had the pleasure of speaking at Content Strategy New England about content analysis—the tough but critical first step in a content strategy. Enjoy the slides!

Afterward, the group had smart questions. And the discussion continued at, you guessed it, a lively Irish pub.

2 Responses to “Content Analysis: From Inventory to Insight”
  1. Tweets that mention Content Analysis: From Inventory to Insight | Winning Content by Leen Jones -- Topsy.com

    [...] This post was mentioned on Twitter by halvorson, Daniel Eizans, Carolyn Wood, robeson, James_Mathewson and others. James_Mathewson said: RT @halvorson: Absolutely. Must. See. This. By @leenjones: From Inventory to Insight http://bit.ly/aiDb5o My life flashed before my eyes. [...]

  2. ColleenNo Gravatar April 5th, 2010 at 9:37 am #

    Now, you can catch a great video of this presentation.

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