Take a Tour of Editorial Strategy
Jeff MacIntyre, a leading content strategist hailing from New York, will guide Atlanta Content Strategy on an in-depth tour of editorial strategy. Jeff will explain how editorial strategy solves the “Day Two Problem” so many of us face after launching a new website or redesign. Then, Jeff will moderate a discussion with an impressive set of panelists from HowStuffWorks.com, UPS.com, and CDC.gov.
- Tracy V. Wilson, Managing Editor, HowStuffWorks.com
Tracy combines her thirst for knowledge with her passion for content development in her role as manager of editorial staff development and blogger for FanStuff on HowStuffWorks.com. In her position, she oversees content development and staffing for the site as well as other Discovery Digital Media properties. She enjoys combining her love of learning and knowledge with her solid editorial foundation and 20 years of digital experience.
- Richard Sheffield, Managing Editor, UPS.com
Richard began his content strategy career with IBM’s Interactive Design Studio in 1999. In 2002, he moved to the client side as the first managing editor for UPS.com where he, and his team of content strategists, specialize in WCMS issues and large, application-oriented, Web development projects. He is the author of The Web Content Stratgist’s Bible.
- Susan Robinson, Associate Director of Communication Science, NCHHSTP, CDC
Susan directs a staff of specialists in digital media, communication science, social marketing, and organizational communication, who provide consulting, product development, and channel management services to NCHHSTP (National Center for HIV/Sids, Viral Hepatitis, STD, and TB Prevention) programs. She has served in a number of leadership positions at CDC. Prior to CDC, she was a principle in an IT/communications consulting firm, working with Fortune 500 companies. Her creative career achievements include an Academy Award nomination.
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