How We Decide

If you like to keep insightful nonfiction on your reading list, consider adding How We Decide. It’s the best explanation of making decisions that I’ve ever read. Weaving together rhetorical perspectives and modern neuroscience, the book dispels myths such as rationality is superior to emotionality. It also reveals how different approaches to making decisions are appropriate in different situations—and how our mind gets tricked into using the wrong approach.

I see useful applications for content strategy. The better we understand decision-making, the better we can create content that supports the decisions users and customers make. And, the better we can decide what content to create for other purposes. The book even compares our mind to a heartily debating editorial board.

Whatever decision you’re trying to make, this book will help.