3 Smart Quotes from Web Content Strategy

Here are 3 of my favorite quotes from Atlanta’s panel about content strategy—suavely moderated by Kristina Halvorson of Brain Traffic.

Brian Ikeda of Philips Design (representing visual design) said this about the problematic typical treatment of content:

What’s the norm? I’ll give you two words: Lorem ipsum.

Karen McGrane of Bond Art + Science (representing user experience) shared this insight:

We’ve spent the last 5-10 years on the web just figuring out how to build a printing press….great…now, look at any other great media property and what goes into making that great media property. The same thing has to happen online.

An audience member offered his “aha!” moment:

It seems to me that content strategy as a discipline arises because we have a bunch of reluctant new publishers.

Yep. Interested in more? CHI*Atlanta recorded it. Watch the video >