Grow Customer Relationships with Content
Photo from Bride and Bloom
Want your relationships with customers to bloom despite tough economic times? Take a hard look at your content.
Why? Content represents your company’s people. Your content mediates customer relationships and therefore offers an opportunity to deepen those relationships.
In my latest column for UXmatters, I explore the idea of web content as a nurturer of customer relationships and share a few examples of what this can mean.
