Comments on: Bits of Influence http://www.leenjones.com/2009/05/bits-of-influence/ Thoughts on influence and content strategy Sat, 06 Mar 2010 22:42:27 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: 30 delicious content strategy and content marketing links « new media mentality http://www.leenjones.com/2009/05/bits-of-influence/comment-page-1/#comment-2914 30 delicious content strategy and content marketing links « new media mentality Tue, 14 Jul 2009 07:38:04 +0000 http://www.leenjones.com/blog/?p=485#comment-2914 [...] http://www.leenjones.com/blog/2009/05/bits-of-influence/ [...] [...] http://www.leenjones.com/blog/2009/05/bits-of-influence/ [...]

]]> By: colleen http://www.leenjones.com/2009/05/bits-of-influence/comment-page-1/#comment-2404 colleen Tue, 12 May 2009 13:18:32 +0000 http://www.leenjones.com/blog/?p=485#comment-2404 Hi Jeff, Insightful point! The editorial calendar is exactly the tool people in every industry need to grapple with--actually plan for!--timing. Your presentation <a href="http://www.slideshare.net/Predicate/publishers-and-content-strategy rel="nofollow">Publishers and Content</a> is a wonderful introduction. Additionally, I think business rules, especially in corporate contexts, merit more attention. They help with timing as well as relevancy. I don't understand why businesses will not invest more time in having the right people think through them. They are not just something to fill documentation. For instance, I recently worked on a customer loyalty program website. All of the user data available is an opportunity to provide customers with content that suits their history, status, preferences, and more. But the client had difficulty understanding the importance of planning the business rules to drive the content. To me, a site like that needs both an editorial calendar and very smart business rules. That leads me to a question--can the editorial calendar have facets or variations, or is that crazy talk? For instance, in the example above, I could envision several variations on the core editorial calendar based on customer history, status, or preferences. Hi Jeff,

Insightful point! The editorial calendar is exactly the tool people in every industry need to grapple with–actually plan for!–timing. Your presentation Publishers and Content is a wonderful introduction.

Additionally, I think business rules, especially in corporate contexts, merit more attention. They help with timing as well as relevancy. I don’t understand why businesses will not invest more time in having the right people think through them. They are not just something to fill documentation.

For instance, I recently worked on a customer loyalty program website. All of the user data available is an opportunity to provide customers with content that suits their history, status, preferences, and more. But the client had difficulty understanding the importance of planning the business rules to drive the content. To me, a site like that needs both an editorial calendar and very smart business rules.

That leads me to a question–can the editorial calendar have facets or variations, or is that crazy talk? For instance, in the example above, I could envision several variations on the core editorial calendar based on customer history, status, or preferences.

]]> By: Jeffrey MacIntyre http://www.leenjones.com/2009/05/bits-of-influence/comment-page-1/#comment-2388 Jeffrey MacIntyre Mon, 11 May 2009 18:01:31 +0000 http://www.leenjones.com/blog/?p=485#comment-2388 Colleen, I'd like to try answering the question your thoughtful post implicitly poses. You've buttonholed how important it is for strategists to fixate on the matter of timeliness in messaging and frequency in habituating users (and publishers!) to expectations of fresh, meaningful content. The question I'm inferring here from you is that it's less about how we make the decisions than the tool we use to express them. And so what's the tool? I think it's an editorial calendar. Colleen, I’d like to try answering the question your thoughtful post implicitly poses. You’ve buttonholed how important it is for strategists to fixate on the matter of timeliness in messaging and frequency in habituating users (and publishers!) to expectations of fresh, meaningful content. The question I’m inferring here from you is that it’s less about how we make the decisions than the tool we use to express them. And so what’s the tool? I think it’s an editorial calendar.

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