Slides & Key Books from Usable, INFLUENTIAL Content
A major theme of IA Summit 2009 was content. From the Content Strategy Consortium coordinated by Kristina Halvorson of Brain Traffic and Karen McGrane of Bond Art+Science to the presentations mentioning content, we have powerful ideas to consider for a long time to come. I was honored to contribute to the discussion through the talk Usable, INFLUENTIAL Content: We Can Have It All. The slides are now available.
Slides
View more presentations from Colleen Jones.
Key Books
Also, here are the books I mentioned about influence. I’ll post an annotated list of all the resources I mentioned soon.
- Persuasive Technology by B.J. Fogg
- Marketing Metaphoria by Gerald Zaltman and Lindsay Zaltman
- Neuro Web Design by Susan M. Weinschenck
- blink by Malcolm Gladwell
- How to Win Friends and Influence People by Dale Carnegie
