Winning Content by Leen Jones

Not surprisingly, the Content Strategy Consortium led by Karen McGrane of Bond Art + Science and Kristina Halvorson of Brain Traffic at IA Summit 2009 had quality content. SO much quality content that I’m still digesting it! You can find the full menu of presentations at http://www.slideshare.net/tag/contentstrategy. I highlight a few below and share other tantalizing morsels.

Presentations

Publishers and Content Strategy

Jeffrey MacIntyre of Predicate applies the publishing model to content strategy. For a large content effort or a content-focused product, this approach just makes sense. 

Metadata Strategies and Tools

Rachel Lovinger of Razorfish shares insights into the secret sauce of metadata.

Who Rocks the Party?

Margot Bloomstein of ISITE Design compares planning user generated content to planning a party.

Blogs

Nobody blogs like a content strategist. Here’s a list of blogs by the consortium attendees.

• Brain Traffic
• Collettico
• Evol’s Blog
• Exceptional Web Content
• JeffMacintyre.com
• Meaningful Data
• Scatter / Gather (by Razorfish)
• The Cognitive Seamstress
• The Content Strategy Noob
• Words Are Delicious

Twitterers

Many content strategists also tweet. Rachel Lovinger posted a handy list of Twitter addresses for the consortium attendees.