Comments on: How Content Works at HowStuffWorks: Make It Matter, Says Editor-in-Chief http://www.leenjones.com/2008/09/how-content-works-at-howstuffworks-make-it-matter-says-editor-in-chief/ Thoughts on influence and content strategy Wed, 08 Sep 2010 21:00:30 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: colleen http://www.leenjones.com/2008/09/how-content-works-at-howstuffworks-make-it-matter-says-editor-in-chief/comment-page-1/#comment-201 colleen Thu, 25 Sep 2008 01:06:48 +0000 http://www.leenjones.com/blog/?p=70#comment-201 Thanks Kristina! :) Thanks Kristina! :)

]]> By: Kristina Halvorson http://www.leenjones.com/2008/09/how-content-works-at-howstuffworks-make-it-matter-says-editor-in-chief/comment-page-1/#comment-199 Kristina Halvorson Wed, 24 Sep 2008 21:25:45 +0000 http://www.leenjones.com/blog/?p=70#comment-199 Excellent! "Make content matter" - the battle cry for content strategists everywhere. I'm always interested to hear how companies whose primary products and services are *not* content can take their cues from successful online publishers like HowStuffWorks.com. Thanks for sharing. Excellent! “Make content matter” – the battle cry for content strategists everywhere.

I’m always interested to hear how companies whose primary products and services are *not* content can take their cues from successful online publishers like HowStuffWorks.com. Thanks for sharing.

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