Got Winning Content?

Gotvmail.com is a site with wonderful examples of content that is both usable and persuasive–or what I call winning. The site makes its voicemail service hard to resist through a variety of techniques. On the home page, two clear calls to action (Sign Up and See How It Works) are surrounded by

• a succinct summary of the service and its pricing.
• logos and icons of awards and accolades earned to enhance the service’s credibility.
• a client testimonial to show that other people are using the service.
• certification logos such as Hacker Safe to assuage security and privacy fears.
• clear ways to get more details about how the service works and its features.

A home page with content like this simply can’t lose.