I'm Colleen "Leen" Jones, a consultant in Atlanta, GA. Here, I share thoughts about content strategy and influence. Interested in working together? Take a look at Content Science. More →
Bert DuMars, VP of eBusiness and Interactive Marketing at Newell Rubbermaid, recently explained to Atlanta Content Strategy how content is critical to their social media success for Sharpie, Rubbermaid, Graco, [...]
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The ancient Greeks got some things very right. Elizabeth Gilbert, author of Eat, Pray, Love, reintroduced the Greek muse into our modern concept of creativity during a brilliant TED talk. [...]
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Read (or watch or listen to) your content before you let users test it. You might think, “Isn’t that obvious?” Probably. But when we’re busy, it’s easy to skip this [...]
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Jeff MacIntyre, a leading content strategist hailing from New York, will guide Atlanta Content Strategy on an in-depth tour of editorial strategy. Jeff will explain how editorial strategy solves the [...]
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I recently talked analytics with Jeff Chasin, a sharp web analyst contracting for IBM and member of Atlanta Content Strategy. He kindly let me share some of our conversation.
How Do [...]
Not long ago, B.J. Fogg shared his latest insights into technology and persuasion—and his take on a winning solution. I don’t agree that many “crummy trials” beats “deep thinking,” but [...]
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Content strategy consultant Margot Bloomstein will travel from Boston to tell Atlanta Content Strategy exactly what this Thursday. I recently asked Margot about two of my favorite things: content strategy [...]
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References. They’re not just something your 5th grade teacher required in your report about snails. References show respect of other people’s intellectual property. And, in an age when anyone can [...]
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2009 was a very good year for the consultancy I co-founded, threebrick. To best prepare for 2010, we made some tough but exciting decisions to better serve interactive in the [...]
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Marissa Mayer, Google’s VP of search and user experience, is one of Glamour’s women of 2009. She is a “powerhouse of creativity and business acumen.”
And, she wears Armani.
Go well-dressed women [...]
