Writing a Book Is a Great Excuse to Buy Books
I’m milking that excuse for all it’s worth! Here’s my take on two recent reads while writing Clout.
Audience, Relevance, and Search
I [...]
I'm Colleen "Leen" Jones of Atlanta, GA. Here, I blog about content & influence. I'm writing a book called Clout. Want to work together? Visit Content Science. More
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InfluencERS vs Influence (Or, a Clue to Clout)
Fast Company just launched The Influence Project, which kicked up some controversy. The gist is Fast Company is forming a quantitative influence metric [...]
Read moreLetting Go of the Design
That could have been the title of Khoi Vinh’s presentation for Web Design 2010. In telling the story of how he, as the [...]
Read moreCuration Isn’t a Shortcut
Is curation king? I don’t know about that, but I do know this: Curation is not a magic pill to cure your content [...]
Read moreProof: Twitter Is More Publication Than Conversation
On Twitter, most people aren’t conversing or creating. They’re following and reading what a few prolific people share. Here’s the proof.
NOBODY TWEETS
Harvard Business Review highlighted [...]
Read moreDos & Don’ts for Starting a Content Strategy Meetup
Starting a content strategy meetup? Excellent. As the founder of Atlanta Content Strategy, sometimes I’m asked how I kicked it off and keep [...]
Read more3 New-ish & Noteworthy Content Strategy Blogs
Check out these blogs that recently caught my eye—and my brain.
Content-ment
Clinton Forry gives funny and clever insights into content strategy. Find thoughts on [...]
CLOUT
(klout)
n
1. Influence or pull
2. A book I’m writing
Yep, I’m writing a book! My goal? To blend persuasion research and theory into [...]
Read morePractice, Not Talent, Is the Thing
What makes our performance great? It’s not talent. Or inspiration. It’s lots of practice. And not just any practice—intentional practice. The kind that [...]
Read morePlanning to Bang the Big Drum
At the historic Content Strategy Forum 2010, smart people from around the world gathered to share their content insights. Many discussions ended with,”How [...]
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