I'm Colleen "Leen" Jones, a consultant in Atlanta, GA. Here, I share thoughts about content strategy and influence. Interested in working together? Take a look at Content Science. More →
I recently talked analytics with Jeff Chasin, a sharp web analyst contracting for IBM and member of Atlanta Content Strategy. He kindly let me share some of our conversation.
How Do You Explain Analytics to Content Pros?
Chasin: “When I say ‘analytics’ to someone who spends most of their time with words and pictures, sometimes their eyes [...]
Not long ago, B.J. Fogg shared his latest insights into technology and persuasion—and his take on a winning solution. I don’t agree that many “crummy trials” beats “deep thinking,” but it certainly beats lazy thinking, no thinking, or overthinking (aka analysis paralysis). What do you think?
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BJ Fogg – The New Rules of Persuasion – Brussels [...]
Content strategy consultant Margot Bloomstein will travel from Boston to tell Atlanta Content Strategy exactly what this Thursday. I recently asked Margot about two of my favorite things: content strategy and Atlanta.
What’s your favorite example of content strategy and why?
Margot: “One of my favorite examples of great content strategy is really an example of great [...]
References. They’re not just something your 5th grade teacher required in your report about snails. References show respect of other people’s intellectual property. And, in an age when anyone can publish, they’re a CRITICAL sign of online credibility. Customers have to believe your claims are true before they will act. What’s more, references associate your [...]
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2009 was a very good year for the consultancy I co-founded, threebrick. To best prepare for 2010, we made some tough but exciting decisions to better serve interactive in the southeastern U.S.
I left threebrick to start a separate consultancy focused on content strategy called Content Science. While I enjoyed offering content strategy along with other [...]
Marissa Mayer, Google’s VP of search and user experience, is one of Glamour’s women of 2009. She is a “powerhouse of creativity and business acumen.”
And, she wears Armani.
Go well-dressed women in UX!!!
Content for most organizations is a challenge, if not a problem. Solving a problem starts with understanding it. How? By analyzing it. I like Steve Jobs’ take on analysis as quoted in The Perfect Thing. (Emphasis mine.)
When you start looking at a problem and it seems really simple, you don’t really understand the complexity [...]
Yesterday, dedicated members of Atlanta Content Strategy braved the cold wind and rain to talk about Content Strategy for the Web at Ignition Alley. Below are the slides that sparked smart discussion and offered a glimpse of 2010 programs with Jeff MacIntyre, Margot Bloomstein, Ian Alexander, and more.
To get notices about upcoming ACS programs, join [...]
Reading Content Strategy for the Web? Itching to talk about it? Well, now you can with Atlanta Content Strategy.
Join us for the last event of 2009, where we’ll eat, drink, and discuss Kristina Halvorson’s smart book. A fitting way to close the breakout year for content strategy!
We’ll also share a sneak preview of local and [...]
If you like to keep insightful nonfiction on your reading list, consider adding How We Decide. It’s the best explanation of making decisions that I’ve ever read. Weaving together rhetorical perspectives and modern neuroscience, the book dispels myths such as rationality is superior to emotionality. It also reveals how different approaches to making decisions are [...]
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